Experiencing: What's in a Domain Name?
You lease the domain name
Try to get your business name
Make the purpose of the site clear
A name may help your site's Search Engine Optimization
Examples:
BarBelles.Com (Lady Bodybuilders or Lady Lawyers?
TheWrapSheet.Com (Bed Linens or Wrapping Paper or Bail Bonds?
MoonFruit.Com (Overnight Produce Delivery or Underwear?)
awIeIse.Com (?)